Bozeman, MT - Zoot Enterprises Inc., one of the nation's leading providers of advanced instant-credit decisioning and loan-origination solutions, recently engaged Bozeman-based Ripple Marketing to collaborate in the redesign of the company's website. Zoot employs roughly 200 people and provides solutions to seven of the top ten banks in the United States

Zoot came to Ripple in need of a significant update to its website. According to Zoot's Marketing Coordinator Karen Halverson, Zoot was looking for a professional, preferably local, firm to deliver on several criteria.

Halverson described their careful decision-making process: "The marketing team at Zoot looked for a professional firm that would work as part of the Zoot team. That firm needed a proven record for creating polished end-products. Another key factor in making this decision was selecting someone willing and able to meet an aggressive production schedule. The ability to implement our vision of the site was a top priority."

Zoot solicited the help of Ripple Marketing, who originally developed Zoot's corporate identity in 2001, to amend the design in 2006. The original identity process was an elaborate one, the outward byproducts of which were Zoot's original logo and graphic standards (the rules by which corporate identities are implemented and managed). On Ripple's end, corporate identity process was overseen by firm partner Kurt Palmquist. Palmquist, an award-winning designer and art director, has developed corporate identities and graphic standards for clients large and small through the years, including aerospace giant Boeing.

Having chosen to work with Ripple again, Halverson was pleased with the results: "The Ripple team Web development was managed and executed by Ripple's chief Web designer Joe Money. About working with Money on the project, Halverson said, "In the stressful moments of ensuring that the website was live for an important trade show, Joe was responsive to our needs and met them with humor and ease."

To learn more about Zoot, known as a community leader as well as a leader in business solutions, and its company culture, visit: www.zootweb.com

Zoot's collaboration with Ripple is an example of the fifth of Ripple's "Five Elements"-long-term relationships. "The Five Elements of Innovative Relationships" is Ripple's award-winning piece that details how we conduct business. At Ripple, we expect all five from our team members, and hope our clients share a similar dedication. They are: 1. Like, 2. Trust, 3. Value, 4. Passion and 5. Long-Term Relationship.